Understanding the Changes In Real Estate


Learn about buyer agent fees, seller incentives & value of expert guidance.

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Some of you may have heard about recent changes in the real estate industry. New regulations about how agents operate, particularly about commissions, are effective as of August 17.


As a listing agent, someone who sells a client's home, I can no longer publicly share or display the commission offered to a buyer's agent. These changes mean that sellers are responsible for paying their agents, and buyers are responsible for paying theirs. However, sellers often offer incentives to attract agents and buyers to their properties.


The important thing to understand is that some agents don't fully understand these changes or their implications. You need an experienced professional who understands and can clearly explain how things work.

Get Lower Rates and Better Home Terms


Negotiations in real estate goes beyond the buying and selling your home

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Nothing is set in stone, especially in real estate. People think that negotiations in real estate are limited to buying and selling a home. But many aspects of it are open to negotiations. From the type of loan and interest rate to the terms of the sale itself, there's often room for flexibility.


While banks have their standard programs, it doesn’t mean that we can’t get you a lower interest rate. We can do this by talking with the seller and come up with a deal that works for  both parties. Commission rates and closing costs can be discussed as well. 

Given that everything can be negotiated, it’s important that you have a skilled and experienced negotiator in your corner to work in your best interest. I am proud to say that our years of experience in the San Diego real estate market made us master negotiators enabling us to secure the best possible deals for our clients. We’ve been doing it longer than anyone else in our area.

Whether you're buying, selling, renting, or investing in real estate, let us leverage our expertise to help you achieve your real estate goals.You can call us at (800) 800-2978 or send us an email at info@HellerTheHomeSeller.com. We're here to provide solutions for you.

Reach Your Real Estate Goals With Creative Strategies


A bit of creativity in your problem solving process benefits your clients.

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You’ll be surprised at the variety of solutions you can come up with by adding a bit of creativity to your problem-solving process. Every day, we’re helping people buy and sell homes, invest in real estate, or assist them with their unique situations and problems. The more creative solutions we have, the more beneficial we become to our clients. For almost 40 years now, I've been developing creative solutions for our clients, and I have a whole book full of them. There might even be some solutions that you aren't aware of or didn't know existed. Our team likes to help people, and we designed this book to help you find several creative solutions for your situation, whatever that may be. So please always think of us as a resource and an asset when it comes to residential real estate. And if you want to have a consultation or simply want to ask a question, please contact us. There's no cost and no obligation. You can call us at (800) 800-2978 or send us an email at info@HellerTheHomeSeller.com. We're here to provide solutions for you.