Happy Holidays!


From our team to your family, we want to wish you a happy holiday season. 

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Happy holidays to you!


The holiday season has officially arrived. We hope you enjoy this wonderful time of year and make some fantastic memories.


We wanted to take a moment to thank you for your continued support. We love helping people make their real estate dreams come true, so thank you for working with us and supporting our business.


This may be a busy time of year, but we are always here to help you and answer any questions you may have. Give us a call or email, we’d love to help you.


In case we don’t hear from you until 2025, have a happy New Year!

We’re Offering a Free Home-Selling Consultation


We’ll come to your home and share what you need to do to sell. 

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Are you thinking about making a move in the new year? If you are, we recommend you start planning now. It might seem like you have all the time in the world to get ready for a home sale in 2025, but getting your house ready for the market might be more work than you think.


That’s why you should contact us. We’ll come to your property, give you tips on what to do, what not to do, and provide resources to help you accomplish those tasks. It’s 100% free and there’s no obligation. We do this for home sellers in our area all the time, and we’d love to do it for you too.


Just call or email our team if you’re interested. We look forward to hearing from you!

Wishing You a Happy Thanksgiving


This year and every year, we’re thankful for having you in our lives.

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The 2024 holiday season has officially begun! We hope you are as excited as we are.


We’d like to take a moment to express our gratitude to all of you this Thanksgiving. We have met some truly wonderful people, and we’re proud to have helped so many reach their real estate goals over the last 35 years. We wouldn’t be where we are today without all of your support. Know that we’re always here for you as an asset and resource.


Enjoy your Thanksgiving dinner with your friends and family—that’s what we plan to do!


In the meantime, please don’t hesitate to reach out to us if you have any real estate questions. We’ll be working this holiday season. You can contact us at (800) 800-2978 or info@HellerTheHomeSeller.com. We would be happy to help you.

Happy Thanksgiving!

The Secret to Standing Out in an Off-Season Market


Sellers are more likely to negotiate as the end of the year comes close.

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As we come to the end of the year, I often hear people say, "You know what? I'm going to wait until after the first of the year. I don't think this is a good time." They think it’s just not the right time. Well, let me tell you, that couldn't be farther from the truth.


For those of you thinking about buying a home, let’s think about this adage: if you’re going to buy a car, do it on the last day of the month. Why? Because dealerships are eager to hit their quotas, and they’re usually more willing to negotiate. The same principle applies to real estate.


Let’s flip the script and talk about sellers. If you’ve had your home on the market for several months and you’re looking at the holidays, you might be thinking, “Wow, we missed our opportunity. We may not have another one until spring or summer.” Do you think sellers in that position are going to be more motivated to negotiate?


"With fewer homes on the market, your property could stand out even more, attracting motivated buyers."


So, if you're a seller contemplating waiting until after the New Year to list your home, I’ve got news for you: you should do just the opposite. Listing your home now means you’ll face less competition. With fewer homes on the market, your property could stand out even more, attracting motivated buyers who are ready to make a move.

These are just some things to think about at this time of year. If you have a question or want to talk to us about what makes the most sense for you, give us a ring or email us. Our contact details are (800) 800-2978 or email us at info@HellerTheHomeSeller.com.

Don’t Miss Out on Lower Rates and More Buyer Activity


The recent rate drop is bringing more eager buyers into the market.

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What’s going on in our market? It's no secret that interest rates have been coming down, which is great news for everybody. For buyers, the recent rate drop will allow them to borrow money at a lower rate, giving them more buying power. However, they’re not the only ones getting an advantage from this situation. If you are a seller or considering becoming a seller, you can benefit from more buyers eager to buy your house.


Typically, the last quarter of the year is when people push their plans to buy or sell until next year. If you’re thinking about making a move, now is the time to do so. Right now, we have certainty, and we know where things are in the market. Are you willing to risk waiting until next year where market conditions have changed again?


So if you have questions or want to know about your specific circumstances, call us (800) 800-2978 or email us at info@HellerTheHomeSeller.com. As always, there's no cost and no obligations. We're here for you.

Take Your Real Estate Career to the Next Level on Our Team


Join our top team and experience full support, training, and growth.

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What does it take to succeed in real estate? I’m not talking about buying or selling; I’m talking about joining our team. We are growing, and right now, we have more clients than agents to help them.


I’m taking this opportunity to invite you to join our team. We’ve been in the real estate industry for over 35 years, and I’m proud to say that we have a great team. Over the years, we have developed and perfected our systems and processes, provided training and support for all our agents, and have a great database of buyers and sellers.


If this sounds interesting to you, let’s talk. I also encourage you to forward this to anyone you know who’s in real estate and is looking for an environment where they can grow and be introduced to more buyers and sellers. We are open to training and supporting anyone wanting to join our team. Together we can thrive in real estate.


If you want to know more about our team, feel free to reach out to us at (800) 800-2978 or info@HellerTheHomeSeller.com. We’ll be happy to connect with you.

What’s the Latest in the Real Estate Market?


Learn how to leverage today’s low interest rates and increasing inventory.

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Our team has been guiding clients through market shifts for over thirty years, and it’s normal for our team to discuss everything real estate. This week, we were discussing what’s been going on in the market, and we noticed two things. First, interest rates have come down, and second, there are more homes for sale now than last year.


If you’re looking to buy a home, you have more homes that fits your budget. Those who are thinking of selling their property need an aggressive marketing strategy to expand the reach of their listing. To get more money from your home sale, you must also price your home accurately and align with your area’s market value.


Whether you're looking to buy, sell, invest, or just find out your home’s value, we're here for you. If you or anyone you know wants to buy or sell a home, please call us at (800) 800-2978 or email us at info@HellerTheHomeSeller.com. We are happy to help you!

Explaining New Real Estate Commission Changes and Options


Buyers should carefully read any agreements before signing.

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We are all adjusting to the new regulations in real estate. Unfortunately, there’s still growing confusion among agents, buyers, and sellers about these industry changes. During this time, you want an agent who knows what they’re doing and represents your best interests.


If you’re a homebuyer, read the fine print before signing the agreement. Look for items in the contract that tie you down for a specific period or obligate you to pay a commission. Know that there are options to purchase a home without paying a commission or how to get that commission paid through the transaction. Consult with us, and we’ll present these options to you.


If you’re a home seller, find out whether your agent has clear strategies to sell your home for the highest possible price. With or without the changes in the industry, there are tactics that we do to sell your house quickly without sacrificing the sale price and with the least amount of hassle.


If you or anyone you know wants to buy or sell a home, please call us at (800) 800-2978 or email us at info@HellerTheHomeSeller.com. We'd be happy to help.

Understanding the Changes In Real Estate


Learn about buyer agent fees, seller incentives & value of expert guidance.

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Some of you may have heard about recent changes in the real estate industry. New regulations about how agents operate, particularly about commissions, are effective as of August 17.


As a listing agent, someone who sells a client's home, I can no longer publicly share or display the commission offered to a buyer's agent. These changes mean that sellers are responsible for paying their agents, and buyers are responsible for paying theirs. However, sellers often offer incentives to attract agents and buyers to their properties.


The important thing to understand is that some agents don't fully understand these changes or their implications. You need an experienced professional who understands and can clearly explain how things work.

Get Lower Rates and Better Home Terms


Negotiations in real estate goes beyond the buying and selling your home

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Nothing is set in stone, especially in real estate. People think that negotiations in real estate are limited to buying and selling a home. But many aspects of it are open to negotiations. From the type of loan and interest rate to the terms of the sale itself, there's often room for flexibility.


While banks have their standard programs, it doesn’t mean that we can’t get you a lower interest rate. We can do this by talking with the seller and come up with a deal that works for  both parties. Commission rates and closing costs can be discussed as well. 

Given that everything can be negotiated, it’s important that you have a skilled and experienced negotiator in your corner to work in your best interest. I am proud to say that our years of experience in the San Diego real estate market made us master negotiators enabling us to secure the best possible deals for our clients. We’ve been doing it longer than anyone else in our area.

Whether you're buying, selling, renting, or investing in real estate, let us leverage our expertise to help you achieve your real estate goals.You can call us at (800) 800-2978 or send us an email at info@HellerTheHomeSeller.com. We're here to provide solutions for you.

Reach Your Real Estate Goals With Creative Strategies


A bit of creativity in your problem solving process benefits your clients.

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You’ll be surprised at the variety of solutions you can come up with by adding a bit of creativity to your problem-solving process. Every day, we’re helping people buy and sell homes, invest in real estate, or assist them with their unique situations and problems. The more creative solutions we have, the more beneficial we become to our clients. For almost 40 years now, I've been developing creative solutions for our clients, and I have a whole book full of them. There might even be some solutions that you aren't aware of or didn't know existed. Our team likes to help people, and we designed this book to help you find several creative solutions for your situation, whatever that may be. So please always think of us as a resource and an asset when it comes to residential real estate. And if you want to have a consultation or simply want to ask a question, please contact us. There's no cost and no obligation. You can call us at (800) 800-2978 or send us an email at info@HellerTheHomeSeller.com. We're here to provide solutions for you.

Here’s How You Can Have an Unfair Advantage in Real Estate


Be updated and stay ahead with these new changes in real estate.

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Some of you may be aware of or have seen the news about the changes happening in the real estate industry. The NAR class action suit changed the way agents operate. I’m here to explain why they matter to you. If you are buying or selling a home, these new rules mean that agent representation is more important than ever before selling a home. One of the major changes is that Realtors can no longer display or tell other agents what commission they’ll be earning for bringing a buyer to our properties. However, there are ways to incentivize agents. Sellers can still attract great agents by offering concessions that buyers can use to pay their agents. There are many tactics to do this, which is why you should have an experienced Realtor on your side.


"These new rules mean that agent representation is more important than ever before selling a home."


You want to hire someone who understands these changes and helps you have an unfair advantage when it comes to selling your home. If you are buying a home, you now need to sign a buyer representation agreement with your agent. Think of it like signing a contract when retaining an attorney or a letter of engagement if you’re hiring a CPA. This agreement is now mandatory with agents. This means that you shouldn’t just work with any agent. Look for agents with experience, a great track record, and the skills to help you achieve your goals. I understand that these changes matter to all of us, and they only aim to make the real estate process fairer and more transparent. As your Realtor, I’m always here to guide you and give you an advantage in the market. If you have any questions about these changes or if you’re thinking about buying or selling a home, reach out to me. You can text or call me at (800) 800-2978 or send me an email at info@HellerTheHomeSeller.com.

Elevate Your Career: Join Our Winning Team


Grow your real estate career and partner with one of the best teams in the industry.

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For 36 years now, we’ve helped over 4,000 people buy and sell homes on top of being the exclusive team for many lead sources. Why does this matter? We want you to remember us when you think about elevating your career, and once you do decide to make a move, we want to talk to you. We will share with you what we do and tell you about the culture, support, and training that we offer our agents to help them become more successful than they already are. 


If this all sounds interesting, please reach out. We'd love to have a confidential conversation with you on how we can help you achieve your goals. Feel free to call us at (800)  800-2978 or email us at info@HellerTheHomeSeller.com. More than anything else, we want to help you crush your goals. 

Selling Your Home? Explore Your Options Today


Explore more options when selling your home in this modern age.

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In the past, when someone wanted to sell their home, they would contact us; we would meet them, talk to them about what to improve in their home, and finally tell them how much their home is worth. If everything goes well and our goals align, they'll hire us, and we'll get the job done. 

A lot of things have changed since then, and personally,  things have gotten better. What I mean by this is that home sellers now have more options when selling their properties. When first meeting with a seller, the conversation is as much about their options as it is about anything else. 


These options include consulting us about selling their home without putting it on the market or getting an instant cash offer. In some cases, it’s about whether their home needs to be fixed or if we can invest in repairs and renovations to maximize their selling price without them having to pay upfront.
A lot of things have changed since then, and I think things have gotten better.
If a homeowner is nervous about selling their current home because they might not find a new one as soon as possible, they come to us, and we help them buy their new home first and then sell their current home. These are just a couple of examples of the options that we, as Realtors, are able to provide sellers.

Yes, the industry has changed a lot over the past couple of years, but we are still here offering value to homeowners, whether they are planning to buy or sell their homes. So, if you know someone who is looking to sell their home, let them know about us so we can share with them all the options available. Of course, that applies to you too. Feel free to contact me by phone or email, and let’s ensure a stress-free and successful selling experience.

Investing in a Property in Another State? We Can Help!


Relocate or invest outside CA confidently with our connections nationwide.

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Recently, I have been receiving quite a number of questions about relocating or investing in properties outside of California, from Virginia to Columbus, Ohio, and beyond. While California is our home base, it is good for you to know that we are part of a nationwide network of trusted real estate professionals. This means that we can leverage our connections and expertise to help you if you want to sell or invest across the country. If you are thinking of investing in a property outside of California, we can help you analyze opportunities in different markets. When it comes to selling a property in another state, we’ll connect you with the right local agent to guide you and ensure a smooth transaction. The whole team and I are committed to giving you service that extends beyond commissions. We can be your one-stop shop, whether you are looking to invest, relocate, or need some expert advice. We’ll connect you with the resources you need. So, if you have a real estate question outside of California, you can always ask us. Call, text, or send us an email, and we’ll be happy to help. Your trust is our top priority. We are here to support your real estate goals, wherever life takes you.

Sell Your Home Faster (And Easier) With These Options


Explore two innovative strategies for selling your home without listing it.

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We are all familiar with the traditional way of selling homes: it usually starts with listing, preparing it for the market, and eventually closing the sale. However, as the market evolved, new options that weren’t around a few years ago are now available. While some of you may be familiar with these options, many may not be, which is why I’d like to share them with you. Instant cash offers Sellers can receive cash offers for their home without the need to showcase it, make repairs, or wait for it to go on the market. It is such a convenient way to sell your house, especially if you want to sell your home fast. You’ll have the benefits of knowing the selling price and setting the timeline upfront. Cash Offer Plus Before, cash offers often meant lower prices. However, we are offering a program called Cash Offer Plus, which allows sellers to receive a cash offer for their home while retaining the ability to list it on the market. Sellers will receive the difference between the cash offer and the final selling price, allowing them to achieve fair market value with the benefits of a cash offer.

Sellers will receive the difference between the cash offer and the final selling price, achieving fair market value with the benefits of a cash offer.
If this sounds complicated, don’t worry. We’re here to explain it further and guide you through the process if you’re interested in learning more. And even if you’re not currently planning to move, please consider sharing it with anyone you know who is looking to sell their home. Feel free to reach out by phone, text, or email. Our goal is to help people sell their homes with minimal hassle for the best price possible.

Get Top Dollar for Your Home: Strategies for Home Pricing


Here are a few home-pricing tips to help you secure top dollar.

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When it comes to listing your home for sale, determining the right price is crucial. It's not about guesswork or gut feelings; rather, it's a strategic process that takes into account various factors, with market dynamics playing a pivotal role. Your home's value is ultimately determined by what the market is willing to pay for it. This underscores the importance of understanding market trends and buyer behavior. As experienced real estate professionals, we specialize in deciphering these nuances to assess your home's worth accurately. Here's what goes into determining the right listing price:
  • Market Analysis: We meticulously analyze comparable properties, recent sales, and current market conditions to accurately gauge your home's value.
  • Supply and Demand: The balance between supply (available homes for sale) and demand (buyers looking to purchase) is constantly shifting. We closely monitor these fluctuations to understand how they impact your home's value and market appeal.
  • Property Characteristics: Factors such as location, size, condition, views, amenities, and unique features all influence your home's desirability and, consequently, its price.


While online tools can provide rough estimates, they often lack the nuance required for precise pricing. These estimates can vary widely and may not reflect your home's true value accurately.


Don't leave the pricing of your most significant asset to chance.
If you're serious about selling and want an accurate assessment of your home's worth, it's best to consult with us via phone or email. We'll provide you with honest, data-driven insights to help you make informed decisions. Our commitment is to empower you with the information you need to achieve your real estate goals. Whether you're planning to sell now or in the near future, we're here to offer expert guidance every step of the way.

How Seasoned Agents Can Give You an Advantage


When looking for an agent, experience matters more than anything else.

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Experience matters; it's a simple truth that often gets overlooked, especially in the whirlwind process of buying or selling a home. Yet, it's the cornerstone of success in the real estate industry. When considering who to work with in your real estate journey, it's essential to prioritize experience above all else. Sure, you might come across agents who are friendly, responsive, and seemingly nice people, but without the depth of experience, you could be risking a smooth transaction, or worse, missing out on your dream home. Experience is the difference-maker. It's what ensures you not only find the home you've been dreaming of but also navigate the complexities of selling your current property seamlessly. From negotiating deals to handling legalities, an experienced real estate agent has seen it all and knows how to navigate every twist and turn.

When considering who to work with in your real estate journey, it's essential to prioritize experience above all else.
For us, experience isn't just a buzzword–it's our legacy. With 35 years in the industry and over 4,400 successful transactions under our belt, we've honed our expertise to perfection. Our team comprises seasoned professionals who understand every facet of the real estate market, ensuring you receive top-notch guidance every step of the way. So, whether you're considering buying or selling, don't settle for anything less than seasoned expertise. Trust us to be your real estate asset, guiding you towards your goals with confidence and ease. Call or email us today, and let's embark on this journey together. And remember, your referrals are the greatest compliment we can receive, so don't hesitate to share our name with your friends and family.

How Can You Maximize Your Spring Home Sale?


We’ll visit your home and tell you what to do to maximize your sale.

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Spring is here, and a lot of people are thinking of moving. If you’re considering selling your home this hot real estate season, you need to make your house stand out from the crowd. However, how can you do that? The answer is simple: let us come to your home and give you a quick inventory of its shape and position in our market. There is absolutely no obligation to work with us after our visit, and it is 100% free. We’ll go through your home with you and share what projects are worth your time to make more money in the long run. Now is also a good time to plan where you’re going after you sell your home. Once again, just call or email us. There is never any cost, and we’d love to help you!

Is This the Golden Hour for San Diego Real Estate?


Could now really be the best time to make your real estate move?

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In the ever-changing landscape of real estate, the perennial question remains: Is it the right time to buy or sell? With over 35 years of experience fielding this query, I'm here to shed light on the current state of affairs in San Diego's real estate market, guiding both potential buyers and sellers through their decision-making process. The truth about buying is timeless—if you find a great house at a great price or secure an excellent interest rate, then it's always a favorable time to buy. San Diego's real estate market has shown consistent long-term growth, making any well-valued purchase a wise investment. Our team is dedicated to helping you uncover these prime opportunities, and we're just as committed to advising against a purchase if it doesn't align with your best interests. Currently, the market is experiencing exceptionally low inventory levels, which translates into less competition for sellers. This unique environment creates a strategic advantage for those looking to sell, as the limited selection amplifies buyer interest in available properties. If you're contemplating selling, now is an opportune moment to maximize visibility and demand for your home.
"At the heart of our approach is a commitment to serve your best interests."
Whether buying or selling, the decision ultimately hinges on your personal circumstances and future plans. In as little as 15 to 20 minutes, we can discuss your specific situation, explore all available options, and determine whether making a move aligns with your objectives. Our goal is to provide you with the insights and information necessary to make an informed decision. At the heart of our approach is a commitment to serve your best interests, guiding you through the complexities of the real estate market. Whether you're seeking to find your dream home or aiming to sell at the peak of the market, we're here to offer the expertise and support you need. Whether it's the right time to buy or sell is contingent upon seizing the right opportunities and aligning those with your personal goals. With the current market dynamics, both buyers and sellers have unique advantages to explore. Let's connect and navigate the possibilities together, ensuring your real estate decisions are both timely and beneficial.

Find Your Dream Home Anywhere in the USA - We’ve Got You Covered


We can help you enjoy seamless housing transactions nationwide.

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As your trusted local real estate resource, we receive numerous inquiries regarding real estate beyond San Diego County. Today, we’ll clarify the scope of our services. While we primarily operate in San Diego, we extend our assistance nationwide. Whether you're relocating, investing elsewhere, or have connections in other regions, we can put you in touch with top-notch agents who offer the same level of service that we do. This ensures that you or your acquaintances receive reliable guidance for making informed decisions. If you know someone who's moving or considering a relocation, call or email us. We'll connect them with the best professionals suited to their needs.

Unlock Your Potential in an Exciting Career in Real Estate


We’re looking for talented individuals to join our growing team.

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We're thrilled to share some exciting news with you: our business is booming! We're not here to brag, just to let you in on the buzz. The phones are ringing off the hook, and people are making significant moves in the world of real estate—buying, selling, and investing. The demand is high, and to keep up with it, we need more talented individuals to join our team. If you're someone with a great attitude and a passion for seizing exciting opportunities, then we want to hear from you! Whether you're already in the real estate game and looking for a change or if you're considering a career switch, we invite you to be a part of our success story. If you know of someone who might be the perfect fitperhaps an agent with another company not experiencing the success they deserveplease refer them to us. We're on the lookout for dedicated individuals ready to contribute to our growing team. Curious about a career in real estate? Give us a call! We're more than happy to share insights into what it looks like and what's possible. We believe in fostering growth and providing opportunities for everyone involved.

Flexible and Innovative Home Selling Options


Three innovative solutions to sell and maximize your home’s value.

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The year has just begun, and for some people, it might be an exciting time to make plans for buying and selling homes. Most people are familiar with the traditional way of selling homes; it goes like this: list it, get it ready, have people look at it, find that buyer, sell it, and then move.
It’s a good thing that there are many other options available for those of you who want to sell your homes. Let’s look at some of them:
  • Instant cash offer: Instead of doing the traditional way of fixing up your home, looking for a buyer, and wondering when it’s going to sell, you can get an instant offer on your house at or near the market value. This option eliminates the need for showings and potential delays in selling.
  • Home improvement assistance: If your home needs some work before selling but you don't have the capital for repairs, then we can help you fix it up. Fixing up your home allows you to potentially sell it for more money than if you hadn't made the improvements.
  • Pre-listing home sale: We can sell your home before you list it, giving you the opportunity to find a new home before selling your current one. These options offer different twists on the traditional buying and selling of homes, providing more flexibility and potential benefits for those considering a move.
These options offer different twists on the traditional buying and selling of homes, providing more flexibility and potential benefits for those considering a move.
For anyone thinking about making a move, whether it's you, a friend, or a family member, these options can be valuable to explore. Don’t hesitate to call us or email us if you have any questions; we are always happy to help!